Orange Label Design Studio

Brief for logo design and identity development

Here at Orange Label, logo design and identity development start with filling out a brief or an introductory questionnaire. This brief will help to define your requirements for the project and give us an understanding of how to meet these requirements in the best way possible.

We did our best to streamline this process. Please complete all the fields below and click the “Send Brief” button. If you already have a brief or any other documentation on the project, please send them all to contact@orangelabel.com.

We would like to ask you to give the most detailed and precise answers to the questions below. A well-drafted brief sets the first and most important stage for a successful project completed on time.

Describe the gist of the project
Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
Tell us about the brand name for the logo
What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
How should your new logo look like?
A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
What else will you need apart from the logo?
In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
What is your target audience?
Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
Give us examples of logos you like
Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
Do you have any preferences regarding the style, colour scheme or any other attributes of your logo?
If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
How would you define the main attributes of the logo?
It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
informal
official
classic
modern
discreet
catchy
conservative
luxurious
simple
complex
What project data do you already have?
What data do we need when working on this logo? You can send it to us using a simple drag-and-drop interface located below.
DROP FILE HERE
or browser file on your computer
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Deadlines and project budget
Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.
Your contact information*
How can we contact you for further project discussion? Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.