At Orange, we excel in crafting innovative identity systems that empower professional service providers to elevate their value and secure a competitive edge through exceptional branding and website solutions.
For 23 years we have been creating designs, web solutions, mobile apps, brand identities and marketing materials.
Our long-standing track record of delivering creative and impactful solutions makes us the ideal partner for your next project!
The Orange Label studio was responsible for the full-cycle design and development of a mobile app, website, Chrome extension, Shopify plugin, and a sellers' admin panel with management and analytics features for RebateKey, a leading rebates and cashback platform. Additionally, we created the platform's branding and logo.
Our approach to every project begins with careful planning. We meticulously map out all user journeys, use cases, dependencies, and interactions between system modules. We create detailed wireframes and prototypes to ensure the application's functionality. Layout and user flow are thoroughly planned and tested before the final design and development stages.
With a UI/UX design that places a strong emphasis on responsiveness, usability, user psychology, retention, and habit-forming interfaces, we designed and developed over 160 screens for the Rebate Key mobile app and more than 60 screens for the admin panel, prioritizing the needs of our users.
Through a well-designed UX/CX, weincreased user interest, motivation, and retention in the apps and the platform. Our new mechanics and functionalities have significantly increased user engagement, including rating systems, coupons/discounts, gamification and engagement elements, referral programs, fraud prevention, payout systems, smart search, and recommendation engines.
These features were initially implemented in the mobile app and later integrated into the website.
Our cooperation with the RebateKey team extended beyond app development. We built a Chrome extension that automatically finds and applies all Amazon deals while you shop. We developed a new style guide to improve platform attractiveness and enhance brand awareness, designed social media content, set up marketing campaigns, and created all ad banners and marketing materials.
Additionally, we developed an internal admin panel for managing products, shipping, orders, warehouses, reporting, and payments, covering all aspects a seller works with. As a result, the platform now attracts 3,000 new customers daily, boasts over 45,000 active, loyal customers, and supports over 3,000 merchants.
The Orange Label studio redesigned, redeveloped, and rebranded the Pixelfy.me tracking and URL-shortening marketing platform, acting on new tools, designs, and branding. We improved the overall user experience, introduced new features, and made it an extremely powerful marketing tool with a friendly and intuitive design. It now has 400,000 daily visitors and is one of the leading tools in its field.
We created a new brand identity and improved brand awareness with a fresh look and feel.
We reworked the UI and UX and revamped the user journey for various industries and groups of platform users, including Amazon and Walmart sellers, bloggers, and agencies.
We designed a full suite of pivotal platform elements to improve the platform's usability and boost user satisfaction and retention. We also developed business websites and landing pages, marketing campaigns, and designed social media platforms.
We designed and implemented several new tools to extend the platform's capabilities. Some of the tools we've built that are worth mentioning:
We've also packaged some of these tools into a Chrome extension and Shopify plugin we designed and built from the ground up.
We also designed and developed a set of data analysis and visualization interfaces for each marketing automation tool we created.
We have designed an intuitive admin dashboard for easy management of all campaigns.
The challenge was to turn the existing internal tool for monitoring sales metrics into full-featured, versatile SaaS software. We did the full-cycle development, from branding and UI/UX design to implementing system business logic, tools, user interfaces, and ad materials creation.
The Orange Label team designed and developed 70+ interfaces for the CRM system from scratch, with tons of management and automation, along with an advanced data analysis and aggregation system. This setup provides a highly personalized view of business metrics, enabling sellers to focus on pivotal key performance indicators.
We implemented comprehensive monitoring and instant notifications for various critical events, including price changes, stock levels, new reviews, and more.
We have wholly built two dozen tools to enhance sellers' efficiency and success. These include email automation and review request tools, customizable chatbots, and a sales funnel builder, all of which streamline customer communications, encourage positive feedback, and promote repeat business. Another significant tool we built is the keyword tracker with reverse ASIN functionality.
These tools enable in-depth market research and competitive analysis, providing insights into competitors' sales, reviews, BSR, prices, and more. This allows sellers to optimize their listings for better visibility and sales. Additionally, advanced scraping mechanisms offer insights into supply chain analytics, supporting strategic decision-making.
We created every tool and piece of functionality to deliver a seamless user experience on any device.
We built onboarding wizards, social media designs, a business website, associated landing pages and sales funnels, company blogs, podcast sections, ad banners, and marketing campaigns to support and facilitate the platform's market success.
Orange Label's mission was to deliver the entire visual part of this project, including graphic, UX, and UI design. Our work with Picword will be an excellent start for their success in the crypto space. Our branding, UI/UX design, and promotional efforts will help Picword break into the learn-to-earn gaming market.
We've carefully designed the website and marketing materials, backed by comprehensive market and audience research, to ensure they resonate with the target audience. We began by conceptualizing Picword's unique position in the market, with the aim of appealing to gaming enthusiasts and crypto users.
We've created 3D animations and illustrations for the platform and introduced a new logo. Our distinctive logo and brand identity creation included the selection of vibrant colors, engaging typography, and visual motifs that embody fun, learning, and earning.
Our design strategy is centered around the user, ensuring an immersive digital experience that seamlessly transitions across platforms. We've crafted an intuitive and rewarding app experience, meticulously planning the user journey to ensure seamless navigation through learning modules and game mechanics.
The playful and sophisticated UI design, aligned with the brand identity, incorporates gamification elements to boost motivation and retention. Our focus on habit formation and retention, with features like daily challenges, streak bonuses, and social sharing options, makes learning a consistent and social activity, reassuring high user engagement.
The Orange Label built a full-featured e-banking and accounting solution for a UK-based financial services provider, handling everything from A to Z, including brand positioning, development, and launch. From the beginning, we supervised the complete platform setup, starting with naming, branding, identity development, prototyping, and comprehensive platform design and development, covering all UI/UX and workflows.
The solution offers a comprehensive array of banking services designed and developed by our team to the highest compliance, security, and regulatory adherence standards.
These services range from intuitive wizard-based onboarding, seamless account opening, KYC, and document verification to multiple payment types, including international and bulk payments, card issuance, foreign exchange, and fully-featured automated accounting with automated generation of financial reports, including VAT reports and declarations.
We perfectly optimized all the banking services for use on any existing device.
We handled the entire platform's look and feel, from initial ideation and naming to mapping all workflows and system features. This included UI/UX prototyping and design, the creation of brand and logo guidelines, and branding and card design.